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Internet Advertising GuidelinesAs stated in ALL KAD contractsUpdated 4/2008 Understand the provisions of your Keurig distribution agreement as it relates to Internet marketing practices and the Keurig system. For full details please refer to your Keurig Non-Exclusive Distributor Agreement, Section 7, page 8, “Limited Rights To Use Marks.” Bidding on or purchasing Keurig trademark terms on Google/Yahoo, and other similar Internet Search Engines is prohibited. Each KAD is responsible for following these guidelines and ensuring that paid ads do not appear either nationally or through geo-targeted campaigns on any Keurig trademarked search term. Click here for information on how to ensure paid ads do not appear on Keurig trademarked terms. The use of any Keurig trademarked terms in Internet Advertising Copy is prohibited – This includes copy such as banner or keyword paid sponsor ads. For example, if you have banner ads, or purchase the keyword “single-cup”, your ad copy that appears may not use any trademarked term such as Keurig or K-Cup. The use of a Keurig trademarked terms in a URL address is prohibited This includes either in full, or as part of any Internet domain name address. So purchasing the URL, www.kcupoftheday.com, would be in violation of your contract, and we will ask that you sign-over the rights to this URL based on trademark laws. Selling on eBay or through shopping comparison sites is prohibited. Keurig products (including K-Cups) may not be sold on or through eBay or other auction sites (refer to section 2.1 and 2.2 of Non Exclusive Agreement). And, you may not list equipment/K-Cups on shopping comparison services, such as Shopzilla.
AH Amendment AFH = Away From Home |
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